Google Ads ROAS Improvement
How we optimized Google Ads campaigns to achieve 5x ROAS and reduce cost per acquisition by 45% for an e‑commerce brand.
The Challenge
An e‑commerce brand was spending heavily on Google Ads but seeing low ROAS and high customer acquisition costs. Campaigns were not optimised, and the budget was being wasted.
- Low ROAS – Less than 2X return on ad spend.
- High CPA – Cost per acquisition was unsustainable.
- Poor Keyword Targeting – Broad keywords were draining the budget.
- Limited Performance Visibility – Lack of data‑driven insights.
The Solution
1. Comprehensive Account Audit
We conducted a full audit of the Google Ads account to identify areas for optimisation and waste.
2. Keyword Refinement
We shifted from broad keywords to high‑intent, long‑tail keywords with better conversion potential.
3. Ad Copy & Creative Optimisation
We rewrote ad copy and created more compelling creatives to improve click‑through rates.
4. Advanced Targeting & Retargeting
We implemented advanced audience targeting, including retargeting and lookalike audiences.
5. Continuous Optimisation
We set up a rigorous A/B testing and ongoing optimisation process to maximise performance.
Technologies Used
The Results
- 5X ROAS achieved.
- 45% Reduction in cost per acquisition.
- 3X Increase in revenue from Google Ads.
- 60% Higher click‑through rate.
"Our Google Ads performance has never been this good. The team at IT Ki Dunya knows exactly how to drive results."