Social Kit & UI/UX Design
How we created a comprehensive social media kit and redesigned the mobile app UI/UX, resulting in 2x user retention and significantly higher engagement.
The Challenge
A growing mobile app company had inconsistent social media presence and poor user experience within their app, leading to high churn rates and low engagement.
- Inconsistent Social Branding – Social media posts lacked cohesive design.
- Poor App UX – Users struggled to navigate and complete key actions.
- Low Retention – High churn rates in the first month.
- Competitive Disadvantage – Competitors had more engaging app experiences.
The Solution
1. Comprehensive Social Kit
We created a full social media kit including branded post templates, story designs, highlight covers, and a brand style guide for consistent social presence.
2. Mobile App UI/UX Redesign
We redesigned the app interface with a focus on intuitive navigation, clear user flows, and visually appealing design that matched the brand identity.
3. User Testing & Iteration
We conducted user testing to validate the new design and made iterative improvements based on feedback.
4. Onboarding Optimisation
We redesigned the onboarding experience to reduce friction and improve user retention from day one.
Technologies Used
The Results
- 2X Increase in user retention.
- 60% Higher engagement rates.
- 45% Faster user onboarding.
- 3.5X ROI achieved within 3 months.
"The new social kit and app design have been a game‑changer. Our users love the new experience, and our retention has never been better."