E‑commerce UX Optimization
How we redesigned product pages and checkout flow, reducing cart abandonment by 50% and increasing average order value by 25%.
The Challenge
An e‑commerce brand was suffering from high cart abandonment and low average order value due to a poorly optimised user experience, especially on mobile devices.
- High Cart Abandonment – Over 70% of users left during checkout.
- Poor Mobile Experience – The checkout flow was not mobile‑friendly.
- Low AOV – Customers were not adding additional items.
- Lost Revenue – Significant revenue was being left on the table.
The Solution
1. Product Page Redesign
We redesigned product pages with clearer CTAs, high‑quality images, and cross‑sell recommendations to increase AOV.
2. Checkout Flow Optimisation
We simplified the checkout process, reduced the number of steps, and made it fully mobile‑responsive.
3. Cart Abandonment Recovery
We implemented automated email sequences and exit‑intent popups to recover lost sales.
4. A/B Testing & Iteration
We ran A/B tests on key pages to identify the most effective design elements.
Technologies Used
The Results
- 50% Reduction in cart abandonment.
- 25% Increase in average order value.
- 35% Increase in mobile conversions.
- 4.2X ROI achieved within 2 months.
"The UX redesign completely transformed our store. Sales are up, and our customers are loving the new checkout experience."